Micro-Influencer Marketing leverages the power of influencers with smaller but highly engaged audiences, typically ranging from 5,000 to 110,000 followers.

• These influencers often cater to niche communities, allowing brands to reach a highly targeted and relevant audience.
• Their content is perceived as more authentic and relatable, which fosters stronger trust and meaningful engagement compared to broader influencer campaigns.
• Collaborating with micro-influencers helps drive focused brand awareness, product trials, and conversions efficiently and cost-effectively.
• Ideal for local campaigns, niche products, or specialized services, micro-influencer marketing ensures your message reaches the people who truly care.

In essence, this approach combines precision targeting with genuine influence, maximizing ROI while building strong connections with the audience.